20 Super Interesting Facts About Red Bull

• • Red Bull was founded by the Austrian entrepreneur Dietrich Mateschitz in 1987 after he discovered a Thai drink called Krating Daeng that helped him overcome jet lag.
  • Red Bull has sold over 100 billion cans worldwide since its launch in 1987, including over 11.5 billion in 2022.
  • Red Bull’s slogan, “Red Bull Gives You Wings”, is one of the most popular and memorable advertising slogans in the United States.
  • Red Bull sponsors and organizes various extreme sports events and stunts, such as the Red Bull Cliff Diving World Series, the Red Bull Air Race, the Red Bull Stratos space diving project, and the Dolomitenmann team relay race.

• • Red Bull has its own record label, Red Bull Records, which features artists such as Awolnation, Beartooth, and The Aces.
  • Red Bull also owns several sports teams, such as RB Leipzig (soccer), New York Red Bulls (soccer), FC Red Bull Salzburg (soccer), Scuderia AlphaTauri (Formula One), and Red Bull Racing Honda (Formula One).
  • Red Bull contains 80 mg of caffeine per 8.4 oz can, which is more than a regular cup of coffee that contains 57 mg of caffeine.
  • Red Bull also contains taurine, glucuronolactone, B-group vitamins, sucrose and glucose, and water.
  • Red Bull has several variants, such as Red Bull Sugarfree, Red Bull Total Zero, Red Bull Zero, Red Bull Energy Shot, and Red Bull Editions (flavored versions).
  • Red Bull Cola, introduced in 2008, is made with all-natural ingredients and contains no artificial flavors or colors.
  • The logo on the Red Bull cans depicts two gaurs, which are a type of wild bovine native to the Indian subcontinent.
  • The original flavor of Red Bull was sweeter than the European version and was adjusted to suit the tastes of Westerners.
  • The first country where Red Bull was introduced outside of Austria was Singapore in 1989.
  • The first state where Red Bull was introduced in the United States was California in 1997.
  • In 2014, Red Bull was sued for false advertising for its slogan “Red Bull Gives You Wings” by a consumer who claimed he never gained wings or enhanced athletic skills after drinking it for 10 years. The lawsuit was settled for $13 million.
  • In 2012, Red Bull sponsored a professional skydiver named Felix Baumgartner who jumped from a helium balloon at an altitude of 24 miles and became the first person to break the sound barrier without any engine power.
  • There is a version of Red Bull that is only available to Formula One VIPs and is called “The Paddock Club Edition” which has a silver can with a red bull logo on it.
  • Red Bull holds a yearly running competition called Wings for Life World Run which raises money for spinal cord injury research. The runners are chased by a catcher car that eliminates them once they are overtaken.
  • Red Bull has a Paper Wings contest which is a paper airplane competition that challenges participants to create and fly paper planes in three categories: longest distance, longest airtime, and aerobatics.

• The manufacturing of Red Bull cans is done in one location in Switzerland which saves 80% of renewable resources compared to having multiple locations. The cans are also entirely recyclable.