15 Super Interesting Facts About Twix
- Twix was first produced in the United Kingdom in 1967 and it was introduced in the United States in 1979. That means Twix is over 50 years old!
- Twix was called Raider in mainland Europe for many years before its name was changed in 1991 to match the international brand name. Some countries changed the name later, such as Denmark, Finland, Norway, Sweden and Turkey in 2000. A Raider retro edition was temporarily sold in Germany in 2009, and in the Netherlands and Belgium in 2015.
- Twix bars for the North American market are made in Cleveland, Tennessee, along with M&M’s. The factory produces about 6 million Twix bars per day.
- Since 2012, Twix launched the “Pick a Side” campaign, which introduced a rivalry of the two “sides” of the Twix bar. Each Twix bar was given its own distinct packaging, being labelled as either a “Right Twix” or a “Left Twix,” although both sides are identical . Ten years later, in 2022, a new campaign that replaced the previous one finally put this rivalry to rest by explicitly clarifying that both bars are identical. The new tagline reflecting this states, “Left or Right, a good decision either way.”
- Twix has different flavours available in the United States of America, such as Twix Salted Caramel, Twix Cookies & Creme, Twix Ice Cream Bar, Twix 100 Calories and Twix Cookie Dough. Some of these flavours are seasonal or limited edition.
- Twix also has other products besides bars, such as Twix Ice Cream, Twix Caramel cookies and Twix Spekulatius (a seasonal limited edition with spiced biscuit in Germany) .
- Like many confectionery items, Twix has been accused of shrinkflation, where instead of increasing the cost of a bar, Mars, Inc. has decreased the size. A bar in the 1970s would have been 60g but in the 2020s they are 50g.
- In an episode of Seinfeld entitled “The Dealership”, a major plotline in the episode focuses on George Costanza’s failed attempts to extract a Twix bar from a vending machine . The episode aired on January 8, 1998 and is considered one of the best episodes of the series by fans and critics.
- The word “Twix” is a portmanteau of “twin” and “biscuits” (or “sticks”), which reflects the shape and composition of the candy bar. The original slogan for Twix was “Twix: The longer lasting snack.”
- The biscuit base of Twix is made from wheat flour, sugar, palm oil, cocoa butter and salt. The caramel layer is made from glucose syrup, sugar, skimmed milk powder, palm oil and butter. The chocolate coating is made from sugar, cocoa butter, skimmed milk powder, cocoa mass, lactose and soy lecithin.
- The nutritional value of one standard size (50g) Twix bar is: 248 calories, 12g fat (of which 7.6g are saturated), 32g carbohydrates (of which 24g are sugars), 2g protein and 0.2g salt. This amounts to about 12% of the daily recommended intake of calories for an average adult.
- The shelf life of a Twix bar is about nine months from the date of production. However, some people claim that they can still enjoy a Twix bar after it has expired if it has been stored properly and shows no signs of spoilage.
- The world record for eating the most Twix bars in one minute is held by Patrick Bertoletti, who ate seven bars on June 22, 2013 at Sierra Studios in Chicago, Illinois. He beat the previous record of six bars set by Takeru Kobayashi on October 3, 2012 at Bally’s Casino in Las Vegas, Nevada.
- The world record for stacking the most Twix bars on top of each other is held by Ashrita Furman, who stacked 18 bars on July 14, 2018 at Sri Chinmoy Centre in Jamaica, New York. He beat his own previous record of 16 bars set on June 23, 2018 at the same location.
- The world record for balancing the most Twix bars on one finger is held by Silvio Sabba, who balanced nine bars on his right index finger for five seconds on November 14, 2017 in Milan, Italy1 . He is a serial record breaker who has over 200 records to his name.