30 Best-Selling Marketing Books In 2023

Here are 30 best-selling marketing books in 2023

1. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd by Allan Dib. This book teaches you how to create a simple and effective marketing plan in just one page and grow your business on a small budget.
2. Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New Economy by Patrick Schwerdtfeger. This book shows you how to leverage the opportunities and challenges created by the pandemic and thrive in the post-COVID world.
3. Contagious: Why Things Catch On by Jonah Berger. This book reveals the six principles of social influence that make products, ideas and behaviors go viral and how you can apply them to your own marketing campaigns.
4. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne. This book introduces a revolutionary approach to creating and capturing new markets by offering unique value to customers and making the competition irrelevant.
5. The Content Fuel Framework: How to Generate Unlimited Story Ideas by Melanie Deziel. This book provides a practical framework for generating endless content ideas for any platform, format and topic using two simple dimensions: focus and format.
6. Hooked: How to Build Habit-Forming Products by Nir Eyal. This book explains the psychology behind why people get hooked on certain products and services and how you can design your own habit-forming products that create loyal customers.
7. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller. This book teaches you how to use the power of storytelling to craft a clear and compelling message that resonates with your customers and grows your business.
8. Influence: The Psychology of Persuasion by Robert Cialdini. This book reveals the six universal principles of persuasion that influence human behavior and how you can use them ethically to persuade others to say yes to your requests.
9. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business by Donald Miller and Dr. J.J. Peterson. This book guides you through the five essential steps of creating a successful marketing plan that attracts customers, builds trust and drives sales.
10. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott. This book offers a comprehensive overview of the latest trends and best practices in digital marketing and public relations that help you reach your target audience directly and effectively.
11. The Content Fuel Framework: How to Generate Unlimited Story Ideas by Melanie Deziel. This book provides a practical framework for generating endless content ideas for any platform, format and topic using two simple dimensions: focus and format.
12. Hooked: How to Build Habit-Forming Products by Nir Eyal. This book explains the psychology behind why people get hooked on certain products and services and how you can design your own habit-forming products that create loyal customers.
13. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller. This book teaches you how to use the power of storytelling to craft a clear and compelling message that resonates with your customers and grows your business.
14. Influence: The Psychology of Persuasion by Robert Cialdini. This book reveals the six universal principles of persuasion that influence human behavior and how you can use them ethically to persuade others to say yes to your requests.
15. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business by Donald Miller and Dr. J.J. Peterson. This book guides you through the five essential steps of creating a successful marketing plan that attracts customers, builds trust and drives sales.
16. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott. This book offers a comprehensive overview of the latest trends and best practices in digital marketing and public relations that help you reach your target audience directly and effectively.
17. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout. This book outlines the 22 fundamental laws of marketing that govern the success or failure of any product or brand in any market.
18. Purple Cow: Transform Your Business by Being Remarkable by Seth Godin. This book challenges you to create remarkable products and services that stand out from the crowd and make your customers go wow.
19. Positioning: The Battle for Your Mind by Al Ries and Jack Trout. This book introduces the concept of positioning, which is how you differentiate your product or service from your competitors in the mind of your customer.
20. Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin. This book explains how to use permission marketing, which is a strategy that involves getting your customers’ consent before sending them marketing messages, rather than interrupting them with unwanted ads.
21. The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson. This book explores how the internet has changed the way consumers buy and businesses sell products, creating a huge market for niche products that cater to diverse tastes and preferences.
22. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath. This book reveals the six principles that make some ideas memorable and influential, and how you can use them to craft your own sticky messages that capture attention and inspire action.
23. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell. This book examines the phenomenon of social epidemics, or how ideas, behaviors and products spread like viruses through networks of people, and how you can trigger them with the right combination of factors.
24. All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All by Seth Godin. This book argues that successful marketers are storytellers who create compelling narratives that resonate with their customers’ worldview and emotions, and how you can do the same by being authentic and honest.
25. The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, Jessie Stricchiola and Rand Fishkin. This book provides a comprehensive guide to the theory and practice of search engine optimization (SEO), or how to improve your website’s ranking and visibility on search engines like Google and Bing.
26. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi. This book shows you how to create epic content that attracts, engages and converts your audience into loyal customers, and how to distribute it effectively across multiple channels and platforms.
27. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley. This book teaches you how to write better content for any purpose and medium, from blog posts and social media posts to emails and landing pages, and how to avoid common mistakes and pitfalls.
28. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi. This book outlines a six-step model for building a profitable business around valuable content that serves a specific audience’s needs and desires, and how you can replicate it for your own niche.
29. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk. This book explains how to create effective social media content that delivers value to your audience and drives them to take action, using the analogy of boxing punches.
30. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk. This book shares the stories and insights of successful entrepreneurs who have leveraged the power of social media and personal branding to achieve their goals, and how you can follow their example.