Subway is an American multinational fast food restaurant franchise that specializes in submarine sandwiches (subs), wraps, salads and drinks.
Subway was founded by Fred DeLuca and financed by Peter Buck in 1965 as Pete’s Super Submarines in Bridgeport, Connecticut.
Subway is one of the fastest growing franchises in the world with 44,000+ locations in 112 countries as of 2019.
Subway became the largest fast-food chain in the United States, measured by number of outlets, in 2002.
Subway is also one of the most valuable restaurant brands worldwide, with a brand value of nearly 14.7 billon U.S. dollars in 2021.
Subway’s menu is centered around its signature sub sandwiches, which are made with freshly baked bread, meats, cheeses, and vegetables.
Subway serves about 5,300 sandwiches every 60 seconds, which is roughly 320,000 sandwiches every hour.
Subway’s slogan is “Eat Fresh”, which reflects its emphasis on fresh ingredients and healthy choices.
Subway’s logo consists of two arrows pointing opposite directions on a yellow background, symbolizing the entrance and exit of a subway station.
Subway’s most popular sandwich is the Italian B.M.T., which stands for “Biggest, Meatiest, Tastiest” and contains salami, pepperoni, and ham.
Subway’s founder Fred DeLuca was only 17 years old when he opened his first restaurant with a $1,000 loan from Peter Buck.
Subway’s parent company is called Doctor’s Associates Inc., which was named after Peter Buck who had a Ph.D. in physics and Fred DeLuca who wanted to become a doctor.
Subway has a loyalty program called Subway MyWay Rewards, which allows customers to earn tokens for every dollar spent and redeem them for free food and drinks.
Subway has a mascot called Subman, who is a human-sized sandwich with arms and legs that wears a cape and a hat with the Subway logo.
Subway has sponsored many athletes and celebrities over the years, such as Michael Phelps, Usain Bolt, Ryan Howard, Pele, and Justin Bieber.
Subway made a minor celebrity of Jared Fogle, who claimed to have lost more than 200 pounds (90 kg) on a diet of Subway sandwiches while a student at Indiana University. However, he was later convicted of child pornography and sexual misconduct charges and sentenced to prison.
Subway has faced several controversies and lawsuits over the years, such as allegations of using azodicarbonamide (a chemical used in yoga mats) in its bread, mislabeling its tuna as real tuna, and selling footlong subs that were shorter than 12 inches.
Subway has also been involved in various social and environmental initiatives, such as donating food to hunger relief organizations, reducing plastic waste by using paper straws and bags, and supporting animal welfare by sourcing cage-free eggs and antibiotic-free chicken.
Subway has a variety of regional and international menu items that cater to different tastes and preferences, such as the Chicken Teriyaki in Japan, the Veggie Delite in India, the Steak and Cheese in Canada, and the Chicken Tikka in the UK.
Subway has a secret menu that offers some items that are not listed on the regular menu, such as the Pizza Sub (a sub with pepperoni, cheese, and marinara sauce), the Wing Effect (a sub with chicken tenders pulled apart to look like wings), and the Old Cut (a sub with a V-shaped cut on the bread instead of a horizontal cut).
Subway has a breakfast menu that includes items such as egg and cheese sandwiches, bacon sandwiches, flatbread pizzas, and oatmeal.
Subway has a catering service that offers platters of sandwiches, wraps, cookies, salads, and drinks for parties and events.
Subway has a partnership with Beyond Meat to offer plant-based meat alternatives for its sandwiches, such as the Beyond Meatball Marinara Sub.
Subway has an online ordering system that allows customers to customize their sandwiches and pay in advance through the Subway app or website.
Subway has a nutrition calculator that shows the calories, fat, protein, carbs, sodium, and sugar of each sandwich and ingredient.
Subway has a gluten-free bread option that is certified by the Gluten Intolerance Group and available in select locations.
Subway has a halal certification for its meat products in some countries, such as Malaysia, Indonesia, and the UAE.
Subway has a kosher certification for some of its restaurants in Israel, where it does not serve any pork or shellfish products.
Subway has a vegan certification for some of its products in Europe, such as its vegan cheese and vegan garlic aioli sauce.
Subway has a Guinness World Record for making the world’s largest sandwich in 2005, which weighed 5,440 kg (11,993 lb) and measured 15.42 m (50 ft 7 in) long.
Subway net worth
Subway’s net worth is an estimated $15 billion as of March 2023. This is based on the revenue that Subway collects from each franchise at 8%. The company is owned 50% each by DeLuca and Buck.
How did Subway become so successful?
There are many factors that contributed to Subway’s success, but some of the main ones are:
Subway offered a fresh and healthy alternative to other fast food options, using freshly baked bread, lean meats, cheeses, and vegetables.
Subway adopted a franchise model that allowed it to expand rapidly and reach more customers in different markets.
Subway adapted its menu and operations to suit the local tastes and preferences of each country, while maintaining its core concept of customizable sandwiches.
Subway leveraged its marketing and branding strategies to create a loyal customer base and attract new customers, using slogans like “Eat Fresh”, celebrities like Michael Phelps and Jared Fogle, and promotions like the $5 footlong.
How does Subway compare to other fast food chains?
Subway compares to other fast food chains in various aspects, such as:
Subway has the most locations of any fast food chain in the world, with more than 40,000 restaurants in over 100 countries.
Subway has a lower brand value than some of its competitors, such as McDonald’s, KFC, and Starbucks, which rank among the top 10 most valuable fast food brands worldwide.
Subway has a different ownership structure than most fast food chains, as it is privately owned and all of its restaurants are franchised.
Subway has a different fee structure than most fast food chains, as it charges its franchisees a flat fee of 8% of sales instead of a percentage of profits.
Subway has a different menu than most fast food chains, as it focuses on sandwiches, wraps, salads, and drinks, and allows customers to customize their orders with various ingredients.
Subway has a different marketing strategy than most fast food chains, as it emphasizes its fresh and healthy image, uses celebrities and influencers to endorse its products, and offers promotions like the $5 footlong.
What are some of the challenges that Subway faces?
Some of the challenges that Subway faces are:
Overexpansion: Subway has more locations than any other restaurant chain in the U.S., but many of them are underperforming or in low-traffic areas. This leads to cannibalization and lower sales per store.
Loss of marketing advantages: Subway used to have a strong reputation for health and value, thanks to its Jared and $5 Footlong campaigns. However, both of these were discontinued due to various reasons, and Subway has struggled to find a new identity and message that resonates with consumers.
Intense competition: Subway faces competition from other sandwich chains, such as Jimmy John’s, Jersey Mike’s and Firehouse Subs, as well as fast-casual concepts, such as Chipotle and Panera Bread, that offer more variety, quality and customization. Subway also has to contend with changing consumer preferences and demands for more convenience, digital options and social responsibility.
What are some of the solutions that Subway is trying?
Some of the solutions that Subway is trying are:
Menu refresh: Subway recently revamped its menu with new ingredients, sandwiches and flavors. It also launched a nationwide promotion to give away one million free subs to attract customers and showcase its new offerings.
Digital upgrade: Subway invested in improving its digital capabilities, such as contactless curbside pickup, delivery, loyalty program and mobile app. It also partnered with DoorDash, Uber Eats, Grubhub and Postmates to expand its delivery reach.
Brand refresh: Subway rolled out a new marketing campaign featuring celebrities like Stephen Curry, Serena Williams and Tom Brady. It also announced plans to redesign its logo and stores to create a more modern and inviting look.
Top 10 Most Sold Subway Menus
Turkey Breast: A simple but satisfying sandwich with lean turkey slices and your choice of toppings and sauces.
Italian B.M.T.: A classic sub with salami, pepperoni, ham and cheese, plus veggies and condiments to spice it up.
Chicken & Bacon Ranch Melt: A hearty and indulgent sub with tender chicken strips, crispy bacon, melted cheese and ranch dressing.
Spicy Italian: A zesty sub with spicy salami, pepperoni, cheese and veggies, drizzled with oil and vinegar or your favorite sauce.
Tuna: A creamy and filling sub with tuna salad and cheese, plus any toppings you like. Try it toasted for extra flavor.
Meatball Marinara: A warm and comforting sub with juicy meatballs, tangy marinara sauce and melted cheese. Add some parmesan or oregano for extra kick.
Roast Beef: A savory and satisfying sub with lean roast beef slices and cheese, plus any veggies and sauces you prefer.
Black Forest Ham: A simple and tasty sub with ham and cheese, plus your choice of toppings and sauces. Try it with honey mustard or sweet onion sauce for some sweetness.
Subway Club: A protein-packed sub with turkey, roast beef, ham and cheese, plus any veggies and sauces you like. A great option for hungry customers.
Veggie Delite: A fresh and crunchy sub with all the veggies you can fit, plus cheese and sauces if you want. A good choice for vegetarians or health-conscious customers.
What are some of the new menu items that Subway introduced?
Subway Series: A collection of 12 new sandwiches with different combinations of meat, cheese, veggies and sauces. Some examples are The Philly (cheesesteak with peppers and onions), The MexiCali (chicken with guacamole and salsa) and The Boss (salami, pepperoni, ham and cheese with marinara sauce).
SubMelts: A selection of four sandwiches that are toasted with cheese and sauce. Some examples are Chicken Pizziola Melt (chicken with pepperoni, cheese and marinara sauce) and Steak & Cheese Melt (steak with cheese and chipotle southwest sauce).
Create your own Sub/Wrap/Salad: A feature that allows you to customize your own sandwich, wrap or salad with your choice of bread, meat, cheese, veggies and sauces. You can also choose from different sizes and flavors.